What is EDDM Postcard Size?
Every Door Direct Mail (EDDM) is one of the most powerful local marketing tools available, allowing you to target specific mail carrier routes without needing an expensive address list. However, the USPS has very strict sizing guidelines that must be met.
Understanding USPS Requirements
If your postcards are the wrong size, the post office will reject the entire batch.
- Minimum Dimensions: Your mailer must be taller than 6.125in or longer than 11.5in to qualify for EDDM rates.
- Popular Formats: The most popular sizes for successful campaigns are 6.5×9 or 8.5×11, which stand out massively in a standard mailbox.
The Raven32 Recommendation
Dealing with post office regulations can be a massive headache for a busy business owner. We take care of all the technical details for you. Raven32 ensures your artwork meets strict USPS routing guidelines so your campaign goes out without a hitch. Reach out today to launch your next direct mail initiative.