Print Formats Explained: What is a Tear-Off Card?
When you are handing out marketing materials on the street, at a busy trade show, or hanging them on residential doors, you have a very limited window to capture attention. Most people will glance at a large flyer and eventually throw it away. A Tear-Off Card is a brilliant piece of print engineering designed to solve this exact problem.
The Best of Both Worlds
A tear-off card is essentially two distinct marketing pieces fused into one.
- The Structure: It starts as a standard, full-sized promotional flyer, but it features a precisely perforated business card or coupon attached to the very bottom edge.
- The Action: This interactive design allows the customer to read the massive, eye-catching flyer, and then easily rip off and keep your small contact info or discount code in their wallet for later use.
The Raven32 Recommendation
This format is a massive money saver for high-volume campaigns. As printing and promotional experts, we love that tear-off cards act as a beautiful informational flyer and a highly retained business card all in one single print run, making them incredibly cost-effective for street teams and canvassers. Reach out today to design your interactive marketing cards.