Understanding Pricing Info: What is a Run Charge?
When you review an official quote for custom promotional products, you will often see line items that confuse first-time buyers. One of the most common fees that drastically changes the final price of an order is the Run Charge. Understanding this metric is essential for keeping your marketing budget under control.
The Cost of Additional Labor
Applying ink to a product takes time and physical effort.
- The Definition: A run charge is the specific, per-item cost added to your bill for applying an additional ink color or printing in a second location on the item.
- The Distinction: This is completely separate from the initial Setup Fee. The setup fee covers the creation of the screen, while the run charge covers the actual labor of pressing that second color onto the physical product.
The Raven32 Recommendation
Every extra color multiplies your cost exponentially. As printing and promotional experts, we want to maximize your budget. To keep your costs as low as possible, we always recommend sticking strictly to a highly impactful 1-color, 1-location print for massive giveaway items like pens and tote bags. Contact our team today to optimize your promotional spend.