Direct Mail Rules Explained: What is a Mail Indicia?
If you are planning to send a direct mail campaign to five thousand local homes, the idea of buying and manually sticking five thousand individual stamps to postcards is an absolute nightmare. The commercial printing industry solves this massive logistical problem by utilizing a Mail Indicia.
The Automation of Postage
An indicia is the key to executing high-volume mail campaigns efficiently.
- The Definition: An indicia is a specialized, pre-printed stamp substitute authorized by the United States Postal Service for massive bulk mailings.
- The Benefit: It completely saves your marketing team from the exhausting, hours-long process of manually licking or peeling thousands of individual stamps.
The Raven32 Recommendation
Managing a bulk mail permit with the USPS requires massive amounts of paperwork and annual fees. As your printing and promotional experts, we let you use ours. We will print our official USPS bulk-mail indicia directly onto your custom postcards, saving you massive amounts of manual labor and unlocking incredible postage discounts. Reach out today to launch your massive mailing campaign.