Choosing Green Printing: Standard vs Eco-Friendly Kraft Business Cards
Your business card is the physical representation of your company’s values. If your brand is built on sustainability, organic products, or artisan craftsmanship, handing a client a standard, highly glossy business card completely contradicts your message. You must decide between clean Standard Cardstock and rustic, Eco-Friendly Kraft Paper.
The Versatility of Standard Cardstock
Standard white paper is the blank canvas of the printing industry.
- The Benefit: The bright white base allows for absolutely any color of ink to be printed with total accuracy, making it perfect for highly corporate, vibrant logos.
The Aesthetic of Kraft Paper
Kraft paper is instantly recognizable and carries massive psychological weight.
- The Vibe: It is made from brown recycled paper, giving your brand an immediate rustic, eco-friendly, and highly artisan look.
- The Texture: It is completely uncoated, providing a raw, natural feel in the hand.
The Raven32 Recommendation
Designing for dark paper requires strict discipline. As your printing and promotional experts, our most important design rule is this. Never print yellow or bright white ink on a standard Kraft business card; the brown paper will completely wash out the light colors. You must stick strictly to dark, heavy inks like navy blue or thick black for the absolute best contrast. Contact us today to design your organic branding.