A Guide to Standard Poster Sizes for Retail
Window posters are the most cost-effective way to draw foot traffic into your retail store. They announce massive sales, new product drops, and seasonal events. However, designing a file without knowing the standard print dimensions will result in awkward stretching or massive cropping of your artwork.
The Industry Standard Dimensions
Selecting the right size ensures your poster fits perfectly into standard, affordable frames.
- The Medium Window: The 18×24 inch size is the standard for medium retail windows and community bulletin boards. It is large enough to be read from the sidewalk but small enough not to block natural light.
- The Movie Poster: The massive 24×36 inch format is the undisputed king of retail marketing, commanding absolute attention in large storefronts and movie theaters.
The Raven32 Recommendation
Choosing the right paper is just as important as the size. As printing and promotional experts, we highly recommend using 100lb Gloss text paper for incredibly vibrant indoor posters. However, you must upgrade to synthetic PVC if the poster will be exposed to window condensation or outdoor moisture. Reach out today to print your massive retail displays.