Choosing Sticker Formats: Roll Labels vs Cut-to-Size Stickers
Custom stickers are highly versatile tools used for everything from sealing retail packaging to handing out at music festivals. However, the way the stickers are manufactured and delivered completely changes how you can use them. You must decide whether you need continuous Roll Labels or individual Cut-to-Size Stickers.
The Efficiency of Roll Labels
Roll labels are designed strictly for internal business operations and packaging.
- The Format: The stickers are printed on one continuous, tightly wound roll of backing paper.
- The Benefit: They are incredibly fast to peel, making them the absolute best choice for baristas, fulfillment centers, and assembly lines.
The Portability of Cut-to-Size
Cut-to-size stickers are individual, standalone marketing pieces.
- The Format: Each sticker is individually cut out into a stack of loose squares or rectangles, each with its own personal paper backing.
- The Utility: This format is perfect for handouts, mailer inserts, and retail counter displays.
The Raven32 Recommendation
Using the wrong format at a trade show will ruin your booth experience. As printing and promotional experts, our golden rule is to never order roll labels if you plan to pass them out at an event. You must use cut-to-size singles so attendees can easily put them in their pockets and take them home. Contact us today to order your perfectly formatted stickers.