Effective Print Marketing for Car Washes
The car wash and auto detailing industry thrives entirely on repeat, habitual business. Your goal is to turn a one-time drive-by customer into a dedicated weekly subscriber. To achieve this, your physical marketing materials need to live inside the customer’s vehicle and survive the inherently wet, humid environment of an auto spa.
Driving Repeat Traffic
You need to incentivize the customer to return before their car gets completely filthy again.
- The On-Site Upsell: Utilize custom die-cut rear view mirror hangers. Place a beautifully printed hanger featuring a discount for their next wash directly on their mirror right after you finish detailing the interior.
- The Loyalty Program: A great loyalty program is essential, but standard paper punch cards are a terrible idea. They will immediately disintegrate if placed in a wet cup holder. You must upgrade to thick, waterproof plastic loyalty punch cards.
The Raven32 Recommendation
Standard paper products simply cannot survive in your industry. As printing and promotional experts, we provide materials built for the elements. We print heavy-duty plastic loyalty cards and synthetic, waterproof service menus that easily survive being left in wet cup holders and humid environments. Contact us today to upgrade your auto spa marketing.