Promotional Showdown: Plastic vs Metal Pens
Custom printed pens are the most iconic promotional product in history. They are functional, highly visible, and travel from desk to desk for years. However, handing the wrong type of pen to the wrong client can inadvertently damage your brand’s perceived value. You must choose between high-volume Plastic Pens and premium Metal Pens.
The High-Volume Plastic Pen
Plastic pens are the ultimate tool for massive brand awareness on a strict budget.
- Cost-Effective: They are incredibly cheap to produce, often ranging from 10 to 30 cents per unit.
- Best Use Case: They are absolutely perfect for mass giveaways at trade shows, career fairs, and community events where you simply want your logo in as many hands as possible.
The Premium Metal Pen
A metal pen serves an entirely different psychological purpose.
- The Weight of Quality: Metal pens are heavy, offering a significantly higher perceived value.
- The Aesthetic: They are usually laser engraved, creating a permanent silver or gold logo that feels luxurious and executive-level.
The Raven32 Recommendation
A smart marketing strategy utilizes both options. As your printing and promotional experts, we suggest you hand out colorful plastic pens at massive trade shows, but always keep a stash of heavy, metal engraved pens at your desk for closing major deals and signing contracts. Contact us today to source the perfect writing instruments for your brand.