The Ultimate Guide to Merchandise for Craft Breweries
In the craft beer industry, your merchandise is a massive revenue stream and your most powerful marketing tool. Brewery customers are incredibly loyal, and they love representing their favorite local taprooms. However, these customers are also highly discerning. They will not spend thirty dollars on a stiff, uncomfortable shirt with a cheap logo. To succeed, your brewery merch must rival premium retail clothing brands.
Apparel Built for the Taproom
When it comes to brewery apparel, comfort and aesthetic are everything. You are selling a lifestyle, not just a beverage.
- The Perfect Shirt: You must stock super-soft triblend tees for the taproom. These shirts combine cotton, polyester, and rayon to create a vintage, heathered look that feels perfectly broken-in on the very first wear.
- Design Aesthetics: Avoid massive, heavy blocks of thick ink. Use water-based screen printing or discharge inks to keep the design soft and breathable, matching the relaxed vibe of your brand.
Essential Barware and Accessories
Your customers want to recreate the taproom experience at home. Selling high-quality drinkware allows them to do exactly that.
- Glassware: Stocking custom pint glasses and heavy-duty coasters is an absolute necessity. Make sure your coasters are printed on ultra-thick pulp board so they absorb condensation without falling apart.
- Outdoor Gear: Breweries thrive in the summer. Consider adding custom mesh trucker hats, neoprene koozies, and heavy-duty canvas tote bags for carrying growlers.
The Raven32 Recommendation
Your beer deserves to be served in vessels that highlight its color and aroma. Standard shaker pints are fine, but specialty glassware elevates the tasting experience. As printing and promotional experts, we can source the exact glassware styles used in high-end taprooms, from Teku glasses to specialized IPA tulips, all perfectly branded with your logo. Contact us today to build out your ultimate merch wall.