Custom Pen Branding: Laser Engraved vs Screen Printed
Custom pens are a staple of corporate marketing, but not all promotional pens are created equal. The way your logo is applied to the barrel speaks volumes about the quality of your brand. When ordering pens for your business, you will typically choose between Laser Engraving and Screen Printing. Here is everything you need to know.
The Elegance of Laser Engraving
Laser engraving uses a high-powered beam to physically burn or etch your logo directly into the surface of a metal or wooden pen.
- The Look: This creates a permanent silver or gold etching depending on the base metal beneath the pen coating. It looks incredibly high-end and sophisticated.
- Durability: Because the design is physically cut into the material, it will never rub off, fade, or chip over time.
- Best For: Executive gifting, employee milestones, and luxury client leave-behinds.
The Vibrancy of Screen Printing
Screen printing is the process of pushing liquid ink through a stencil directly onto the surface of the pen.
- Color Matching: Because the ink sits on top of the surface, this method allows for exact brand colors. If your corporate logo requires a specific bright orange, screen printing can match it perfectly.
- Cost-Effective: It is generally much more budget-friendly, especially when ordering thousands of plastic pens for a massive event.
The Raven32 Recommendation
If your goal is to hand out thousands of pens at a crowded trade show, colorful screen printed pens are the perfect budget-friendly solution. However, if you are looking to make a lasting impression on a high-value client, engraved metal pens are the ultimate closing gift for law firms and realtors. As printing and promotional experts, we can help you source the perfect writing instrument for any budget. Contact us today to explore our premium pen catalog.