Choosing Branded Packaging: Kraft Tape vs Plastic Packing Tape
For e-commerce businesses, the shipping box is your ultimate brand ambassador. Sealing that box securely while displaying your company logo is a massive marketing opportunity. When designing your custom branded packaging, you must choose between traditional, shiny Plastic Tape and heavy-duty, eco-friendly Kraft Paper Tape.
The Economy of Plastic Tape
Standard plastic packing tape is the absolute workhorse of the shipping industry.
- The Utility: It uses a standard pressure-sensitive adhesive and is incredibly easy to apply quickly with a standard tape gun.
- The Look: It provides a shiny, glossy surface that makes brightly colored logos and complex graphics pop beautifully.
The Security of Kraft Paper Tape
Kraft tape, often called gummed tape, completely changes the physics of the shipping seal.
- The Science: It is made of heavy reinforced paper backed with a specialized water-activated adhesive. You must run it through a wet sponge dispenser to activate the glue.
- The Eco-Friendly Angle: Because it is made of paper, the customer can recycle the entire box without having to painstakingly peel off the plastic tape first.
The Raven32 Recommendation
If you are shipping expensive electronics or boutique goods, security is paramount. As printing and promotional experts, we highly recommend custom Kraft tape. The water-activated glue literally fuses into the fibers of the cardboard box, creating a highly secure, tamper-proof seal that proves to your customer the box was not opened during transit. Contact us today to secure your e-commerce shipping.