Direct Mail Basics: How to Format EDDM Routes
Every Door Direct Mail (EDDM) is the most powerful and cost-effective way to blanket a neighborhood with your marketing. It allows you to send massive postcards for pennies on the dollar. However, the United States Postal Service has incredibly strict rules regarding how these campaigns must be bundled and formatted.
Understanding Route Targeting
EDDM completely removes the need for expensive customer data.
- The Strategy: USPS EDDM targets entire, specific mail carrier routes, meaning every single house on that specific mail truck’s path gets your postcard.
- The Benefit: You do not need to buy a mailing list of specific names or addresses, saving you massive amounts of time and money upfront.
The Raven32 Recommendation
The post office will ruthlessly reject your boxes if they are off by a single postcard. As your printing and promotional experts, we take this burden completely away. Raven32 handles all the complex USPS paperwork, facing slips, and exact bundling requirements so your local postmaster does not reject your campaign. Reach out today to launch your local mailer.