Choosing Direct Mail Finishes: Glossy vs Uncoated Postcards
When designing a direct mail campaign, the paper finish you choose drastically alters the psychological response of the recipient. The finish dictates whether the card looks like a mass-produced retail advertisement or a highly personal piece of correspondence. You must choose between a highly reflective Glossy finish and a raw Uncoated finish.
The Visual Impact of Glossy Postcards
Glossy paper is designed to grab attention immediately.
- The Aesthetics: The shiny coating makes colors completely pop and provides massive contrast.
- Best Use Case: It is absolutely great for high-resolution photos, making it the perfect choice for real estate property listings, restaurant menus, and bold retail sales announcements.
The Authenticity of Uncoated Postcards
Uncoated paper provides a much more intimate, tactile experience.
- The Texture: Because there is no coating, it offers a raw, writable surface that feels much more personal and sophisticated.
- The Strategy: It absorbs ink deeply, making the colors look softer and giving the card the feel of an actual greeting card or personal letter rather than junk mail.
The Raven32 Recommendation
The finish must align perfectly with your marketing strategy. As printing and promotional experts, our most important rule is this. If you are doing a simulated handwritten font campaign for real estate investing or local outreach, always use uncoated paper so the printed text actually looks and absorbs like real pen ink. Reach out to our team today to perfect your direct mail strategy.