Choosing Window Graphics: Clear vs White Window Decals
Custom window decals are a highly effective way to brand a retail storefront or turn a company vehicle into a mobile billboard. However, the background material you select will drastically alter how your logo looks against the glass. You must choose between a completely transparent Clear Decal and a solid, opaque White Decal.
The Seamless Look of Clear Decals
Clear decals provide a very modern, floating aesthetic.
- The Visuals: They feature a completely transparent background, making only your logo visible on the glass.
- The Drawback: Because windows are highly reflective and often tinted, dark text on a clear decal can easily get completely lost and become unreadable from a distance.
The High Visibility of White Decals
White vinyl is the standard for maximum readability.
- The Visuals: The logo is printed onto a solid, opaque white background.
- The Benefit: This solid base ensures the colors are incredibly vibrant and the text remains highly visible everywhere, regardless of the window tint or the lighting conditions inside the store.
The Raven32 Recommendation
You do not have to sacrifice the floating look to get great visibility. As your printing and promotional experts, we have a specialized printing technique. If you are ordering clear decals for a car window, always request a white ink backing. We print a hidden layer of solid white ink directly behind your logo so it pops brightly without needing a massive white border. Contact us today to upgrade your window graphics.