Choosing Sticker Shapes: Circle vs Square Roll Labels
Custom roll labels are the most efficient way to brand blank packaging, coffee cups, and retail boxes. They apply quickly and look highly professional. However, when setting up your custom roll, you must choose the geometric shape that best flatters your specific brand logo. The two most popular choices are Circle Labels and Square Labels.
The Aesthetics of Shape
The shape you choose should act as a natural frame for your artwork.
- The Circle Label: This offers a highly modern, balanced aesthetic that is absolutely great for coffee cups, mason jars, and perfectly symmetrical crest logos.
- The Square Label: A square or rectangular shape provides slightly more print area for text, making it ideal for ingredient lists, warning labels, and wide typography.
The Raven32 Recommendation
Forcing a wide logo into a circular frame always results in a tiny, unreadable design. As printing and promotional experts, our rule is simple. If your logo is wide and rectangular, always choose a square or oval roll label so we do not have to drastically shrink your text to fit inside a circle. Reach out today to order perfectly proportioned product labels.