Choosing Car Branding: Bumper Stickers vs Transfer Decals
Transforming your customer’s car into a mobile advertisement is a brilliant marketing strategy. Fans love displaying their loyalty to their favorite local radio stations, breweries, and clothing brands. However, you must choose the right type of decal to ensure they actually put it on their vehicle. The two main options are Bumper Stickers and Transfer Decals.
The High Visibility of Bumper Stickers
Bumper stickers are the classic, highly recognizable standard for mass giveaways.
- The Design: They are a single, solid background block of printed vinyl, usually in a square, circle, or rectangle.
- The Benefit: They are incredibly cheap to produce and provide massive, bold, full-color real estate for loud political or radio station branding.
The Seamless Look of Transfer Decals
Transfer decals provide an infinitely more premium, high-end automotive look.
- The Design: They consist of individual, die-cut vinyl letters and shapes held perfectly in place by a temporary piece of clear transfer tape. When applied, only the actual letters remain on the glass.
The Raven32 Recommendation
Many modern drivers completely refuse to put a solid block of vinyl on their expensive cars. As printing and promotional experts, we know that transfer decals look exactly like professional custom paint jobs on truck windows, whereas a bumper sticker can easily look like a cheap handout. Reach out today to upgrade your mobile marketing strategy.