Understanding Thickness: 16pt vs 32pt Cardstock
One of the most confusing parts of ordering business cards online is understanding paper weight. You want your card to feel substantial, but you also want it to fit comfortably in a client’s pocket. If you are stuck trying to decide between 16pt cardstock and 32pt cardstock, you are in the right place. Let us break down exactly what these numbers mean for your brand.
What to Expect with 16pt Cardstock
In the professional print world, 16pt is considered the gold standard for premium business cards. It is a massive upgrade from the cheap 10pt or 14pt cards you find at budget online printers.
- The Feel: This is a standard premium thickness that bends slightly under pressure, but will not fold or crease easily.
- Practicality: It feels heavy and authoritative, yet you can still comfortably fit a stack of fifty in a standard cardholder.
The Heavyweight Champion: 32pt Cardstock
If your goal is to make an unforgettable, jaw-dropping first impression, 32pt cardstock is the ultimate choice. This paper is created by gluing two thick layers of cardstock together.
- The Feel: This is an ultra-thick double-layered material that is essentially unbendable. It feels closer to a credit card than a piece of paper.
- The Statement: Handing someone a 32pt card tells them you spare no expense when it comes to quality and attention to detail.
The Raven32 Recommendation
Choosing the right thickness comes down to your industry and your goals. If you are ordering cards for a massive networking event where you will hand out hundreds, 16pt is your best friend. However, if you are a luxury contractor, designer, or high-end consultant, the 32pt card is an investment that pays for itself. At Raven32, we love 32pt cards because they usually come with painted edges to make the thickness pop. We can match the core of your double-layered card to your exact brand colors. Reach out to get your custom quote today.