Drinkware Design: What is a Wrap-Around Print on a Mug?
When you order cheap promotional coffee mugs, you typically get a small, rigid square logo stamped strictly on the front of the cup. While this is cost-effective, it leaves the entire back of the mug completely blank. If you want a true retail-quality item, you need to understand the wrap-around print.
The Seamless Canvas
A wrap-around print utilizes the entire cylindrical surface of the mug.
- The Layout: This technique involves printing one massive, continuous design that stretches from the left side of the handle all the way around to the right side.
- The Technology: Because traditional screen printing struggles with massive curved surfaces, wrap-around designs are usually achieved using advanced Dye Sublimation technology.
The Raven32 Recommendation
A seamless design drastically increases the perceived value of the product. As printing and promotional experts, we love producing wrap-around designs because they look incredibly premium. Eliminating that awkward blank white space on the back of the mug makes the item feel like a high-end boutique purchase rather than a cheap corporate giveaway. Contact us today to upgrade your custom drinkware.