Choosing Product Packaging: Matte vs Glossy Roll Labels
Custom roll labels are the most efficient way to quickly brand your blank retail packaging, coffee bags, and shipping boxes. However, the protective finish you choose for the sticker dictates how your brand is perceived and how the label performs in different environments. You must choose between a sophisticated Matte finish or a highly vibrant Glossy finish.
The Sophistication of Matte Labels
Matte finishes offer a highly modern, understated aesthetic.
- The Look: The soft, glare-free finish looks incredibly elegant and pairs perfectly with organic, artisan, or minimalist brands.
- The Utility: Because the surface has no shine, it is incredibly easy to write on with a standard pen, making it perfect for ‘roasted on’ dates or custom coffee orders.
The Vibrancy of Glossy Labels
Glossy labels are designed to grab the customer’s eye immediately.
- The Look: The high shine coating makes colors completely pop and gives photographs massive depth and contrast on a retail shelf.
The Raven32 Recommendation
Your environment dictates the finish you need. As your printing and promotional experts, we have a very strict rule for the restaurant industry. If you are sealing food boxes or takeout bags, you must use glossy labels. A matte paper label will immediately absorb oil and show massive grease stains from the kitchen, ruining your branding. Contact us today to order the perfect labels for your business.