Choosing Paper Weight: 100lb Text vs 14pt Cover Paper
Navigating the complex world of commercial paper weights is often the most frustrating part of ordering custom printing. If you choose the wrong thickness, your marketing materials will feel incredibly cheap or become completely unusable. The two most common options you will encounter are 100lb Text and 14pt Cover stock.
The Flexibility of 100lb Text
Text weight paper is designed to be folded effortlessly.
- The Feel: It is thin, highly flexible, and feels exactly like a high-quality page inside a premium fashion magazine.
- Best Use Case: This is the absolute industry standard for multi-page brochures, massive product catalogs, and folded takeout menus.
The Rigidity of 14pt Cover
Cover stock is built for durability and standing tall.
- The Feel: It is significantly thicker, highly rigid, and feels exactly like a standard premium postcard or business card.
The Raven32 Recommendation
You must match the paper weight to the physical environment. As printing and promotional experts, we always recommend thick 14pt cover stock for tall hotel rack cards. If you print a tall flyer on 100lb text paper, it will immediately bend and flop over awkwardly in an acrylic display stand. Contact us today to select the perfect paper for your next campaign.