Effective Print Marketing for Solar Installers
The solar installation industry is highly competitive and relies heavily on establishing trust within a local community. Homeowners are much more likely to invest in a massive solar project if they see their neighbors doing it first. To capitalize on this, your physical marketing must be highly visible during an installation and incredibly professional during the sales pitch.
Dominating the Job Site
A solar installation takes several days, providing you with a perfect, temporary billboard right in the client’s front yard.
- The Visibility: You must utilize large 10×10 Coroplast yard signs or heavy-duty aluminum stakes. Make sure your logo and phone number are absolutely massive so the entire neighborhood sees your brand while the panels go up.
Closing the High-Dollar Deal
When your sales reps sit down at a kitchen table to present a thirty-thousand-dollar proposal, the paperwork cannot look cheap.
- The Presentation: Always house your quotes, warranties, and ROI breakdowns inside premium glossy presentation folders. The high shine looks highly technological and professional.
The Raven32 Recommendation
Your best marketing tool is the physical evidence of your successful work. As printing and promotional experts, we know that leaving a custom, heavy-duty yard sign in the grass while panels are being installed is the absolute easiest way to generate highly qualified local solar leads. Reach out to our team today to build a complete print package for your sales team.