Color Matching Explained: What is a Pantone Match?
Maintaining a cohesive brand identity requires absolute discipline. If your logo is navy blue on your website, it cannot be purple on your business cards and baby blue on your promotional pens. To prevent these massive color shifts, the commercial printing industry utilizes the Pantone Matching System, universally known as PMS.
The Science of Exact Color
A Pantone match completely removes the guesswork from the printing process.
- The Formula: Instead of a digital hex code, a Pantone color is a highly specific numbered ink formula, such as PMS 286 Blue.
- The Consistency: Because it is a universally recognized physical recipe, it ensures your blue looks exactly the same whether it is printed on a plastic pen in New York or a fabric banner in London.
The Raven32 Recommendation
Relying on a standard digital printer to magically guess your corporate colors is a recipe for disaster. As your printing and promotional experts, we offer strict Pantone color matching across all of our promotional products and apparel to fiercely protect your corporate brand identity. Contact our pre-press team today to ensure your next project is flawlessly color-matched.