Print Finishing Options: What is Perforation?
Making your printed marketing materials highly interactive is the best way to ensure they are kept by the consumer rather than thrown in the recycling bin. One of the easiest and most cost-effective ways to add utility to a standard flyer or brochure is by utilizing a custom print finishing technique known as perforation.
The Mechanics of the Tear
Perforation adds immediate functional value to a standard piece of paper.
- The Process: A specialized machine punches a straight line of tiny, closely spaced holes directly into the paper stock.
- The Purpose: This weakens the paper in a perfectly straight line, allowing the end user to easily and cleanly tear off a specific section without ripping the rest of the document.
- Best Use Cases: This technique is universally used for event raffle tickets, tear-off business cards, and direct mail discount coupons.
The Raven32 Recommendation
Perforation turns a passive flyer into an active marketing tool. As printing and promotional experts, we love getting creative with this finish. We can actually add multiple, intersecting perforation lines to a single flyer to create an entire sheet of tear-away neighborhood coupons for your local service business. Reach out today to add interactive elements to your next print campaign.