Effective Marketing Materials for Pest Control Companies
The pest control industry is heavily reliant on recurring, seasonal contracts and hyper-local neighborhood dominance. When a homeowner sees a massive exterminator truck parked at their neighbor’s house, they immediately wonder if they have a bug problem too. You must capitalize on this neighborhood anxiety with highly visible, physical marketing materials.
The Neighborhood Canvass
Your marketing needs to be fast to deploy and impossible to ignore.
- The Door Strategy: Instead of standard flyers that blow away, use custom printed sticky note door hangers. Your technicians can quickly slap these directly onto the front doors of the surrounding five houses, ensuring they are seen and read.
- The Silent Salesman: Always deploy ‘Treated By’ small yard signs near the front sidewalk or driveway after finishing a treatment.
The Raven32 Recommendation
A massive sign looks too aggressive for a residential neighborhood, but a subtle marker works perfectly. As printing and promotional experts, we highly recommend leaving a small 9×12 inch Coroplast sign in the yard after spraying. It is small enough not to annoy the homeowner, but visible enough that all the neighbors will see your branding when walking their dogs. Reach out today to dominate your local service routes.