Understanding Print Terminology: What Does ‘Gang Run’ Printing Mean?
If you have ever wondered how large commercial printers can offer a thousand full-color, thick business cards for such an incredibly low price, the answer lies in a process called gang run printing. Understanding this concept will help you save massive amounts of money on your standard marketing materials.
The Mechanics of the Gang Run
Traditional offset printing requires expensive setup times for every single custom project.
- The Process: Gang run printing solves this by putting many different clients’ jobs on one giant, massive sheet of paper. Your business cards are printed right next to someone else’s postcards.
- The Benefit: By sharing the press space, it massively reduces the individual setup costs, passing the financial savings directly down to the customer.
The Raven32 Recommendation
This process completely revolutionized the printing industry. As your printing and promotional experts, we utilize this method daily. Gang-run printing is the ultimate secret to getting high-end, ultra-thick marketing materials for a fraction of the cost of a local standalone copy shop. Reach out to our team today to get incredible pricing on your bulk print orders.