Choosing Storefront Graphics: Window Cling vs Window Decal
Utilizing your storefront windows for marketing is a brilliant way to capture foot traffic. However, choosing the wrong material can leave you with a massive cleanup project or signage that falls off on the first hot day. When ordering window graphics, you must decide between a temporary Window Cling and a permanent Window Decal.
The Flexibility of Window Clings
Window clings are designed strictly for short-term promotional use.
- The Science: This material uses static electricity to stick to the glass without using any adhesive whatsoever.
- The Benefit: It is incredibly easy to install and easily removable, allowing your staff to pull it down and reposition it in seconds without leaving a sticky mess.
The Permanence of Window Decals
Decals are built for long-term branding and harsh weather conditions.
- The Application: Decals use a strong, semi-permanent adhesive designed to bond tightly with the glass.
- The Use Case: They are meant for long-term applications like your main storefront logo, store hours, and permanent safety warnings.
The Raven32 Recommendation
Mixing up these materials is a costly mistake. As your printing and promotional experts, we advise that you use static clings for temporary holiday sale graphics, and use heavy-duty decals for your permanent front door store hours. Reach out to our team today to build a complete, professional window graphic package for your retail space.