Print Terminology: What is a Full Bleed Envelope?
When sending high-end direct mail, invitations, or executive correspondence, the envelope is the first thing the recipient sees. Standard envelopes with a small logo in the corner are functional, but they do not inspire excitement. If you want to make a massive impact, you need to understand the concept of a full bleed envelope.
The Mechanics of Full Bleed
Printing all the way to the edge of an envelope requires a completely different manufacturing process.
- The Concept: Full bleed means the printing goes all the way to the physical edge of the paper, leaving absolutely no white margins.
- The Process: Achieving this requires the envelope to be printed completely flat on a massive press, and then physically converted, folded, and glued together afterward.
The Raven32 Recommendation
Standard envelopes are printed after they are already folded, which severely limits your design space. While full bleed envelopes cost more to produce, as printing and promotional experts we know they have a nearly perfect open rate because they look like premium invitations rather than standard junk mail. Reach out today to create direct mail that demands to be opened.