How to Design a Step and Repeat Banner
A step and repeat banner is the centerpiece of any red carpet, charity gala, or major media event. It guarantees that your sponsor logos will be heavily featured in every single photograph taken. However, designing this massive backdrop requires a specific mathematical layout to ensure the logos are actually visible on camera.
The Rules of Spacing
Cramming too many logos together makes the banner look messy, but spacing them too far apart results in blank photos.
- The Distance: As a general rule, logos should be spaced roughly 8 to 12 inches apart from each other.
- The Layout: You must alternate the logos in a brick or diamond pattern. This prevents vertical columns of blank space and ensures maximum coverage across the entire board.
The Raven32 Recommendation
The most common mistake clients make is asking us to make their logo massive. As your printing and promotional experts, we strongly advise against this. Do not make the logos too big. If a logo is two feet wide, a person standing in front of it will completely block the entire brand name. You want a repeating pattern of smaller logos so they remain clearly visible behind people’s heads in tight photographs. Contact us today to design your perfect event backdrop.