Understanding Print Color: What is PMS Color Matching?
If you are managing a major corporate brand, color consistency is absolutely mandatory. Your company logo must look exactly the same on a business card, a massive trade show banner, and a custom promotional pen. To achieve this universal consistency, the commercial printing industry relies on PMS Color Matching.
The Pantone Standard
PMS stands for the Pantone Matching System, which is a standardized color reproduction system.
- The Formula: Instead of mixing CMYK dots on a piece of paper, a PMS color is a highly specific, pre-mixed ink formula. It guarantees an exact color match no matter where in the world you print it.
- The Variance: Standard CMYK printing can vary slightly from printer to printer depending on calibration, but a Pantone color is always identical.
The Raven32 Recommendation
When you place an order for high-end merchandise or massive signage, protecting your brand identity is our top priority. As your printing and promotional experts, if your corporate brand guidelines require a specific shade like ‘Pantone 200 Red’, we mix the ink to match it perfectly before it ever hits the press. Contact us to ensure your brand colors are flawlessly represented.