Effective Marketing Materials for HVAC and Plumbing Companies
In the home services industry, your business relies entirely on being the first company a homeowner thinks of during an emergency. When the air conditioning dies in July or a pipe bursts at midnight, the customer will not spend hours researching online. They will call the number they have on hand. Your printed leave-behinds are critical for securing this repeat business.
The Refrigerator Strategy
You need your contact information to live permanently inside the client’s home.
- The Solution: Handing over a standard paper business card is useless; it will be thrown in a drawer. You must leave heavy-duty magnetic business cards stuck directly to their refrigerator or water heater.
- The Result: Your branding stays visible 365 days a year, waiting patiently for the exact moment they need a repair.
Organizing the Invoice
When wrapping up a costly installation or repair, handing the client a crumpled paper receipt looks highly unprofessional.
- The Presentation: Provide the final paperwork inside custom printed invoice folders. Use the inside flaps of the folder to print a seasonal maintenance checklist or a coupon for their next service call.
The Raven32 Recommendation
Never leave a job site without marking your territory. As your printing and promotional experts, we highly recommend placing a brilliant metallic foil sticker with your emergency dispatch number directly on the side of every furnace or AC unit you service. It guarantees you get the call when it breaks down next season. Contact us today to upgrade your service marketing.