Understanding Image Resolution: What is 300 DPI?
Low resolution artwork is the single most common reason print projects get delayed. You might find an image on your website that looks incredibly sharp on your monitor, but when you print it on a brochure, it turns into a blurry, pixelated mess. Understanding DPI is the key to achieving crystal clear printing.
The Standard for Print Clarity
DPI stands for Dots Per Inch, representing how many physical dots of ink are squeezed into one square inch of paper.
- The Print Minimum: 300 Dots Per Inch is the absolute minimum requirement for clear, professional paper printing.
- The Digital Trap: Web images are only 72 DPI. They are optimized to load quickly on screens, but they simply do not contain enough data to print cleanly. They will always print blurry.
The Raven32 Recommendation
Do not panic if you only have a small, low-resolution version of your logo. Before you scrap your project, let our printing and promotional experts take a look. Our prepress team uses advanced AI upscaling software to try and rescue low-res logos, smoothing out the jagged edges before they hit the press. Contact us today to ensure your files are perfectly print-ready.