The Ultimate Guide to Custom Signage for Retail Storefronts
In the highly competitive retail environment, your storefront is your most valuable advertising asset. A blank window is a massive missed opportunity to draw foot traffic. To maximize your sales, you need to transform your exterior glass, interior walls, and retail floors into a cohesive, highly engaging brand experience using custom vinyl graphics.
Dominating Your Window Space
Storefront glass is the perfect canvas for massive branding, but you do not want to block natural sunlight from entering your shop.
- The Solution: You must utilize perforated window vinyl. This incredible material features thousands of tiny holes, allowing your massive full-color design to be visible from the street while allowing your employees to see completely out from the inside.
- The Benefit: It provides shade, privacy, and massive advertising without making your store feel like a dark cave.
Guiding the Customer Journey
Signage is not limited to walls and windows. You must guide your customers the moment they walk through the door.
- Floor Graphics: Custom slip-resistant floor decals are an incredible way to direct foot traffic to high-margin displays or mark waiting lines at the checkout register.
The Raven32 Recommendation
Applying the wrong vinyl adhesive to a surface can cause thousands of dollars in property damage. As printing and promotional experts, we match the exact adhesive to your specific environment. We use aggressive high-tack vinyl for outdoor brick walls and gentle low-tack vinyl for glass windows so seasonal removal is incredibly easy. Contact us today to completely rebrand your retail space.