Essential Print Marketing Materials for Roofers
Roofing is a highly competitive, hyper-local business. When a massive storm rolls through, or when a neighborhood reaches the twenty-year mark, you need to be the first company homeowners call. Digital ads are great, but dominating the physical neighborhood where you are already working is the absolute best way to generate highly qualified leads.
The Job Site Billboard
When your crew is ripping off a roof, the entire street is watching. You must capitalize on this attention.
- The Yard Sign: You need heavy-duty Coroplast yard signs to leave at job sites. Make sure your logo and phone number are massive and easily readable from a moving car.
- The Canvas Strategy: Do not just rely on the sign. Use high-gloss door hangers to canvas the surrounding 50 houses while your crew is working. A simple message like ‘Pardon our dust while we work on your neighbor’s roof’ builds instant local trust.
Consistency is Key
If your yard sign is bright red, but your door hanger is faded maroon, you look like a disorganized amateur.
- Color Matching: Always ensure your branding is perfectly color-matched across all your physical materials to build true brand recognition.
The Raven32 Recommendation
Coordinating multiple print vendors for different items often leads to massive delays and mismatched colors. As your printing and promotional experts, we handle everything under one roof. We bundle your yard signs and door hangers to ensure absolute color consistency across your entire neighborhood campaign. Reach out today to dominate your local roofing market.